Education

Escuela de Periodismo Carlos Septién García

2009/2012 9

Estudié la licenciatura en periodismo con formación en la ejecución de los géneros informativos y de opinión en la amplia gama de canales audiovisuales.

Instituto Tecnológico de Monterrey

2020/2021 A

Bootcamp de Data Analysis and Warehousing, enfocada en el uso de Python para la resolución de problemas de big data. En curso.

Experience

Microsoft

2017/2020 Content Program Manager

After effectively performing as an outsourced Editor, Microsoft hired me as a Full Time Employee to work as an Editorial Operations Manager for the Mexican market, focused on user acquisition for three main products: MSN, Edge and the Microsoft News App.

Posterior to half a year working with the regional product team, I was then assigned to help coordinate the outsourced editorial team, focused on achieving the KPIs target to keep a healthy rythm of business to improve user growth and monetization trends for all the Spanish MSN markets.

A year later, I stepped in as the Content & Product Manager for MSN Latam, a multi-market content service that delivers content to audiences in Ecuador, Guatemala, Dominican Republic and other Spanish speaking countries in the region. There I focused on keeping consistency in the UX, managing a particle of the editorial team (3 to 4 vendors) and developing user growth tactics.

My last role was concentrated on developing audience growth for the Mexican market, mainly by organic channels with no direct investment, but leveraging the work done by editors and product tools, achieving YoY growths of +20%.